Project Overview
high-engagement content for a high-end brand
The following projects involved a lot of hustle, ingenuity, and way more precarious jerry-rigging than I'd like to admit. All of it done with one goal in mind: stop the scroll. Every idea started at the intersection of the content theme and the drive to grab attention with movement, delight, and charm.
Other gifs were more abstract in nature and were made to loosely tie themes together with the product.
Many projects showed off the product by highlighting room decor process with and without moulding or trim.
Not all of the gif were photographic in nature.
The gif pictured here involved creating illustrated versions of various decor items and animating that.
"I have a weird job."
— Me, somewhere between playing in a sandbox and carving a logo into a pumpkin
Often times the gifs carried some kind of seasonal theme.
Many of the animations challenged my sense of timing, rhythm, and vision to craft the perfect loop.
Results & Lessons learned
Delight is a messy science
Over the 2-year stint of creating content like this for Metrie, I pushed the boundaries of my own production capabilities. I almost feel like I'd be hard-pressed to name a creative tool or technique I didn't use!
I'll always remember fondly the hours spent on the floor of our slapdash "photo studio" just looking at the objects around me—trying to engineer a way to bottle some magic for the masses.
I'll always remember fondly the hours spent on the floor of our slapdash "photo studio" just looking at the objects around me—trying to engineer a way to bottle some magic for the masses.
